About 5 months ago I came across Kevin Smith’s blog and I was pleasantly surprised. He was honest, forthright, and sometimes pretty damn funny, but the thing that impressed me the most was how candid he was in revealing the ‘dark side’ of his life ranging from tugging one out, anal fissure adventures and his seemingly lack of technical knowledge on film making.
He seems to wear his life on his sleeve for any and all to see. I also am like this and from time to time it has gotten me in trouble, as most people don’t really want to hear the truth but just a tamed down filtered version of it. Sorry if you’re an asshole than you’re an asshole and I am going to point that fact out. Life is too short not to point out the assholes so in some respect I saw a little part of myself in him (insert penis joke her).
The more and more I read, the more and more addicted I got to his daily ramblings, but then I started to see something that while should have been obvious from the beginning alluded me.
The fact was that Kevin is a media whore.
Now I am not saying that that nomenclature is such a bad thing, in today’s look at me society its important to stay in the spotlight as much as possible so that people don’t forget about you. That’s the way the game is played so I don’t have any problem with playing along.
But it started to become pretty obvious that all his blogging had one purpose and that was to promote and sell the massive collections of products he was selling. It also led directly into his shooting of Clerks 2 at which point the blogging stopped and traffic was directed to a Clerks 2 site that had some videos about behind the scenes stuff. Kinda cool but still there was no indication that he was stopping his daily diary so I kept coming back every couple of days to check on any updates, but they never came. What did come was a massive array of his products. This guy sells everything from action figures of most of the characters in his movies, even the crappy ones like Mallrats. T-shirts of ever type, box sets of DVD’s. I mean there are so many products I am shocked that man hasn’t started wrapping his crap in aluminum foil and selling it with an autograph for $19.99.
On his Merch site he has 74 featured items…SEVENTY FUCKING FOUR!!!! That’s only the featured items, not the entire list.
This really doesn’t bug me either, I mean as long as there are people willing to buy the stuff than more power to him. He even has two stores that sell this stuff so I am guessing he doesn’t even need to make movies anymore and still have a comfortable living. All in all it’s a pretty amazing Dynasty he has built with a little luck and a helluva lot of dick and fart jokes.
But then I started notice something; he seemed to be generating news about himself to get attention. He created so called ‘controversies‘ about what people had said about him or what people witnessed him saying. As he never passes up any type of media request you can imagine that what he says gets a lot of exposure. He even charges $50 a pop for his “An Evening with Kevin Smith” get togethers where he answers questions and tells amusing stories about his life. He is very blunt in these sessions and afterward a lot of people tend to pass on these stories. As with everything these days the stories start popping up on blogs and gossip sites. So how does he react to these obvious amateur attempts at news reporting? He gets all freaked out and starts calling out the media for being inaccurate or at the very least for quoting him out of context.
He seemingly puts on this false facade by linking all the stories he has found on the ‘controversy’ and then explains his side of the story. This of course only inflames the situation as the internet is full of people with lots of free time that only seem to want to do one thing, piss people off. So instead of sitting back and watching the story die, he jumps on it and starts throwing gas on the fire and then the next day wonders why the ‘controversy’ is getting ever more attention than ever.
Now if this had happened just once or twice it might not have been that obvious, it might have just seemed that he is defending himself but you have to take into consideration that he has made a living on dick and fart jokes and most likely isn’t going to matter if someone is calling him a fat, talentless bastard whose films are the intellectual equivalent to watching a dog lick his own balls. Nope this is the kind of person that might just revel in the fact that people are talking about him at all.
You see Kevin is a very clever guy and knows how easy it is to get attention for himself. He also knows the more and more people come to his ever-expanding collection of websites that sell his ever-expanding lines of merchandise, the more money he will make.
The latest episode is actually quite brilliant. He had a public forum at Penn U, so he calls a certain actress he doesn’t seem to care for, the word that almost every woman will find offensive, the one word that when you say it to a woman it immediately becomes aware that you went too far. Yep you guessed it; he used the ‘C’ word to describe the Academy Award winning Reese Witherspoon. Then to top it off he tells a story of Nicole Richey and her bathroom bawdiness with Jason Mewes.
So once these stories start to circulate around the web he jumps on it and creates a post on his now virtually dormant blog site. He links to the story on a site called The Superficial and expresses his disappointment with the current age of internet gossip, where heroic tales are reduced to stories like this one Kevin Smith tells really filthy secrets.
Of course this only adds to the story and creates even more buzz. Then the next day he links to more sites that have commented on the story, even though most are seemingly just lame blogs and the rag that is called the NY Daily News.
Part of me thinks that it is no big deal to manipulate the media like this but my overwhelming emotion is that he is doing it just so that he is not forgotten and that he also has a need to be wanted and adored by his fans. You hear the stories from some people in Hollywood like:
Oh I live here but I’m not a douche bag like everyone else.
I’m not into the superficial me first mentality.
The crime is bad, the place is dirty, the traffic sucks and the air is brown but I have to live here because of my job.
Yep the more and more I saw the more and more I started to figure out that Kevin Smith might seem like a down to earth guy but he’s ‘one of them’ even if doesn’t know he is.

I havent gone Hollywood, no seriously….. NO SERIOUSLY!!!!